MOI Rewards Explained (Canada 2026)

Metro’s refreshed MOI Rewards turns every grocery dollar into flexible points you can redeem like cash. Discover earning rates, redemption hacks, and stacking strategies that push your budget further in 2025.

Customer scanning a Metro MOI card at checkout to earn points
No-Fee Program

Join free and start earning instantly with a physical card or the Metro app.

Metro Coupons
1 Point = 1¢

Simple math—500 MOI points equal $5 off your grocery bill.

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Load Metro digital offers and pair with manufacturer coupons for double savings.

Stacking Guide

What Is MOI Rewards?

MOI Rewards (often shortened to “MOI points”) is Metro’s unified loyalty program replacing the older metro&moi scheme in Quebec and rolling out across Ontario. One free membership covers Metro, Jean Coutu, and Brunet pharmacy banners, letting households earn a straightforward five points per $1 spent on eligible groceries and pharmacy items. You can carry a physical barcode card or simply scan the Metro app—either way, your points pool into a single balance that can be redeemed like cash at checkout.

How to Earn MOI Points

  1. Scan your MOI card or app with every Metro, Jean Coutu, or Brunet purchase.
  2. Load personalized app offers each Wednesday.
  3. Watch for in-store yellow tags showing Bonus MOI multipliers.
  4. Buy combo or multi-buy promos (e.g., “Buy 3 yogurts, get 3× points”).
  5. Use partner promotions (gift cards, pharmacy services) that award extra points.
Action MOI Points Earned
Base grocery spend5 pts per $1
Load & buy app offerUp to 10× pts
Yellow tag promo item+50–500 pts each
Multi-buy combo (e.g., 3 for $10)2×–4× pts
Flu shot at Jean Coutu1 000 bonus pts

MOI Points Value Calculator

Baseline conversion is simple: 100 pts = $1. Watch for promo weeks offering 25 % more!

Redeeming & Getting Maximum Value

You can start redeeming once you hit 500 points ($5). Simply tell the cashier, or toggle “Use MOI points” in the Metro app checkout. To stretch them further, hold out for flyer events such as “25,000 points gives $30 off”—a 20 % boost in value.

Redemption ScenarioPoints NeededDollar ValueEffective Value / Point
Regular grocery checkout500$51 ¢
Promo week “25 % back”25 000$301.2 ¢
Partner gift card redemption10 000$100 GC1 ¢

Stacking Tips & Advanced Strategies

  • Clip Metro digital coupons first, then hand over manufacturer printables for the same items.
  • Look for in-store tags that offer 5× MOI and combine with Metro coupon stacking.
  • Use a grocery-bonus credit card to earn extra rewards alongside MOI points.
  • During partner promos, redeem MOI for gift cards and stack those with Scene+ offers.
  • Always check our master stacking guide for province-specific rules.

MOI vs Other Grocery Loyalty Programs

ProgramBase RateTypical BoosterBest Strength
MOI Rewards5 pts / $1 (1 ¢)25 % promo weeksSimple math & frequent boost
PC Optimum10 000 pts / $1020× points daysMassive flyer events
Scene+1 pt / $1 (10 ¢ travel)Bank card multipliersTravel & entertainment flexibility

See full rankings in our Grocery Loyalty Comparison.

MOI Rewards FAQ

Metro states that MOI points never expire as long as your account remains active. If you have no earning or redemption activity for 24 consecutive months, the balance may be forfeited. Scanning your card or redeeming even a small amount keeps the account active, so remember to use it on quick top-up trips.

You must have at least 500 points ($5) in your account to apply a redemption. Redemptions occur in 500-point increments—e.g., 1 200 points will use 1 000 ($10) and leave 200 for next time. The system will prompt you at self-checkout or ask the cashier how much you wish to apply.

Yes. Provincial regulations prevent pharmacies from awarding loyalty points on prescription medications. However, you will still earn on non-prescription items such as vitamins, OTC meds, cosmetics, and seasonal products at Jean Coutu or Brunet.

Gift cards generally do not earn base points, but Metro occasionally runs flyer events offering bonus points when you purchase specific third-party cards. When available, the bonus is loaded automatically—just look for the yellow signage in-store.

Yes. All three banners feed the same MOI account. Whether you earn points at Jean Coutu, Brunet, or Metro, the balance is shared and redeemable in any participating location. Simply use one barcode for all visits.

Related Guides & Tools

Metro Coupons Metro Stacking Guide
Pet Loyalty Programs Program Comparison
Superstore Coupons Grocery Loyalty Comparison